“If you build it, they will come”. This iconic line from Field of Dreams was uttered by Kevin Costner but is re-quoted eternally by business leaders. Unfortunately, it doesn’t happen quite like that in the real world! Businesses today need to take extraordinary efforts to ensure that their business is found by prospects and current customers alike. Search engine optimization tactics such as on page SEO are the true heroes when it comes to making your business discoverable.
Why Your Business Needs SEO
People are searching, but are they finding your brand? If your website and content aren’t optimized, you’re losing business — period. Here’s why search engine optimization is a critical need for your business.
- Optimizing your site and content for search reduces your overall cost per acquisition.
- Promote your business 24/7 with top SEO rankings. You don’t have to pay for expensive PPC advertising to gain the benefits from SEO.
- SEO helps inform your customers. Education about your products and brand help prospects understand the value proposition and encourages a sale.
- You can build trust and credibility with prospects through exceptional SEO. Become seen as a knowledge leader in your vertical and customers will look to you for guidance and solutions.
- Google and Bing love good SEO because it can provide a better user experience and more relevant materials.
- Got local customers? Proactive on page SEO strategies and user reviews help boost your brand on search results pages.
- SEO is a longer-term strategy, one that continues to pay dividends over time.
Want to jump-start your SEO journey? Contact the digital marketing professionals at Three Trees Media today. Our team will work closely with you to define your business goals and the tactics that are needed to achieve them.
